Ads drawn into the world | Player First Ads

A large share of adults now play a few times a week on phone, console or PC, so the scenery itself becomes a place for a campaign. Creatives are shown on surfaces the designers already planned and only counts when it is actually on screen long enough.

Agency trading desks can buy it alongside their usual channels, and targeting by country, device and game genre.

To see how Player First Ads placements work in practice, visit gadsme.com.